Territorial attractiveness

National attractiveness strategy and opportunity portfolio

A mission format combining diagnosis, positioning, priority sectors, value propositions, governance and action plan.

The assignment

This format supports a government or agency in structuring a complete strategy and implementation instruments.

Typical outputs

Diagnosis, benchmark, segmentation, positioning, opportunity portfolio, promotion system, dashboard and capacity building.

Viva Africa approach

Scoping, stakeholder mobilisation and monitoring tools secure ownership and maintain momentum after delivery.

Other credentials

A long-term architecture connecting national ambition, scenarios, value chains, structural programmes, finance and governance.

A programme combining project qualification, investor targeting, arguments, meetings and pipeline follow-up.

A global platform concept bringing together industry leaders, public authorities, investors, suppliers and development partners.